Psychology Genogram Essay Example for Free

Psychology Genogram Essay The paper will discuss reasons that motivation will be important while during service How do you define motivation? Most dictionaries define motivation as taking action or moving. Motivation to most people is the ability to go beyond self and push you to accomplish certain goals and desires. There must be a driving force that initiates certain behaviors when you define motivation. Motivation takes an inner resolve to make a change or to get something done in order to achieve it. There are different types of motivation that would define motivation in a broader way. A few that can be mentioned are self-motivation, achievement motivation, and attitude motivation. Self-motivation is what most people use to define motivation at its highest peak of accomplishments. If you are able to motivate yourself and reach your goals, you would have conquered the ability to be disciplined and will accomplish anything you put your mind to. The key to becoming self-motivated is persistence. Persistence is the ability to stay focused despite any challenges. It requires an inner resolve to step outside of self and find something from deep within that you may not have known was even there. Motivation is very important to all decisions that you have to make. Without the ability to define motivation and how you can make it work for you, then your life will be an endless drama of going around in circles. The following paper will discuss ways to motivation or to serve others and exploring reasons for service. Motivation helps you start. One of the first steps to success is simply to start. Unfortunately, its often not easy to start. The task may seem too big to handle. The difficulties may seem too many. Or perhaps youre just plain lazy. Whatever it is, you need something to help you start and that is where your motivation comes into play. When you are motivated, you will naturally want to start. Starting doesnt feel difficult because you want it. This way starting will feel effortless and you will be ahead of many people who find it difficult to even start.

Changes in the structure of the British family

Changes in the structure of the British family How has the structure of the family changed in Britain over the last hundred years? Indicate the implications of the changes for the education system. I am going to start by defining what a family is from a social science dictionary. A group of individuals related to one another by blood ties, marriage and adoption. (www.socialsciencedictionary.com/family). In the nineteenth century the family structure was shaped by the industrial revolution. It spread throughout Britain, and there was a massive increase in the number of factories. As the number of factories grew, people moved from the countryside into towns looking for better paid work. The towns were not ready for this great increase of people and housing was very overcrowded. Rooms were rented to whole families. Family size at this time was between six to twelve children and they all slept and fed in a single room. Muncie, et al (1993) cited that Smith (1986:pg 18) showed that in 1860 the average marriage produced seven children. Also part of the family living in one room were the grandparents, this is known as an extended family. They lived and were looked after by the family because they were a valuable resource, as a childminder. Kin were an important source of aid in critical life situations for example, aging parents, who lived with and were supported by their married children, provided a child-minding service which allowed the mother to work. (Elliot 1986:p46). At the beginning of the nineteenth century schools were not very common and none were provided by the state. Children, in the working-class, were seen as benefits to the family as they were sent to work in the factories to help bring in money for the family. There was no compulsory education but Burnett (1982 ) explains that expansion of the Sunday school movement was of a great importance. It brought education opportunities to those who worked 6 days a week. Burnett (1982) also explains that sometimes even the very poor children could not attend Sunday school as they did not have suitable clothes or shoes, and the rich attended much better Sunday schools. Even before state education was around the class divide was great, the rich had better education and the poor couldnt even attend due to being so poor. England was introduced to universal, free education by these Sunday schools and this developed the system of day-schooling. As the types of work became more diverse, the machinery in the factories became more technical and needed skilled workers to operate them. This meant there was a need for more educated workers and the state accepted that it needed to provide education for the working class. David (1980:pg33) acknowledges this The arguments for the state to provide education for the working classes only won acceptance as the economy became more diversified, the need for skilled and trained labour became more critical. Another reason why education was needed for the working class was the change in womens employment. Children had no care and needed somewhere to go while their parents were at work. From 1893 all working-class children had to attend school for at least six years, from five years old to the age of eleven. After this children were allowed to be exempt from school as long as they had proof they were going into employment. Sunderland (1971) explained that this lead to most children being exem pt from school at the age of eleven as the family needed them to work to provide an income. Only 14% of the children on the registers of inspected schools were aged twelve and over Sunderland (1971:pg44) The First World War brought new opportunities for women. The men were sent to war and the women were able to fill many different roles in the workforce. This was quickly withdrawn after the war and women were expected to withdraw from working and return to full-time care of the house and children. Unfortunately due to recession money had been withdrawn from providing school meals and nursery care for their children had been forced to close and this made it harder for women to be able to work. Parents were once more forced to rely on their own resources for the care of their children David (1980:pg58). Women campaigned for more equal rights and in 1918 women over the age of thirty were able to vote and in 1928 the age was lowered to twenty-one. This gave females more rights and freedom in their choices. Unfortunately there was a great depression and unemployment was high so women were unable to work and therefore stayed at home to look after the family. After World War Two, education in Britain changed, due to the 1944 Education Act. This act made secondary education compulsory and until the age of fifteen. At this time there was a recognition that Britains economy needed to be rebuilt and Britain called for immigrant workers. It attracted for the first time large numbers of workers and families from the Caribbean, Indian and Pakistan www.nationalarchives.gov.uk (accessed 14/03/11). This meant that Britains non-white population rapidly increased. This influx was not very well received by the British people and the government repeatedly discussed how to try and restrict the immigration from these countries. In schools racism and divide in social class was very high and unless you were white, middle class and non-handicapped; your time at school was seen as a time of prejudice, frustration and lost opportunity. Factors that contributed to this exclusion were the different language and culture the families brought with them. This contr ibuted to them being unable to mix with the British society it was greatly due to people being uneducated in other cultures and religions. Sidney Webb (1894) wrote that we need to generate a body of systematic political thought as a prime task of those who hoped to teach others how practically to transform England into a Social Democratic Commonwealth. In 1976 the Race Relations Act was introduced and it became lawful to discriminate against anyone on grounds of race, colour and nationality (including citizenship) (Hope 2011). This has lead to a change in education which has only recently come into schools; Citizenship classes. An unawareness of these cultures and languages and the differences between the pupils led to citizenship classes being introduced to the curriculum in September 2002. The national framework introduces citizenship as a subject to develop sound principles of freedom, equality, justice and peace. It allows the students to engage with each other and their community. However not everyone agreed to the significance of citizenship classes and parents wanted to know why Muslims and Jehovah witnesses were allowed to take their children out of the school prayers and they werent allowed, as non-believers, to remove their children from the citizenship classes. On 20th January 2011, there was a major review of the national curriculum by the education secretary Michael Gove and he wanted to demote citizenship to an optional subject (Shepherd 2011). Teachers argued that this would work against aims of the big society and Chris Waller (Head of the Association of Citizenship Teaching) said it would s et England back 15 years to when it was the least politically literate country in the developed world. In schools, the difference between the pupils in their abilities is seen as being due to their socioeconomic status and linguistic diversity. Bernstein (1971) suggested that there is a difference between working-class and middle class children due to the working class children being linguistically deprived. Because of the childs different tone, accents and languages spoken, this is seen as not Standard English therefore they are misunderstood in schools. Whereas Labov (1977) suggested that there is a difference not a deficit therefore we should be more accepting and willing to understand these differences. The citizenship classes should help to close this divide and allow not only pupils but teachers to have a greater understanding and allowing them to be educated in the same way as middle class students. Staying with the present time Im going to look at the family in modern societ y. There has been a disappearance of the traditional nuclear family and now there are many different types of the family. These include gay and lesbian relationships, adoption and fostering, separation and divorce, re-marriage and single-parents. Many factors have changed in order to create these different types. Age at motherhood and first motherhood has risen, family size has fallen and childlessness has increased. Cohabitation has become common, both before marriage and between marriage; rising divorce rates and a near-trebling in the number of lone-parent families. (Mcrae S, 1999:pg5) An increase of divorce since the Divorce Law Reform Act 1969 and an increase of births outside of marriage have led to an increase in single-parent families. Usually the single parent in the single-parent families is the mother living on her own with her children; she does the greater share of caring for her children both financially and emotionally. Being able to provide for your family as a lone-parent has become easier with the help of state benefits and social or subsidized housing: but in many cases the mother is usually forced to work in a manual job or be unemployed. There is a concern if children are at an educational disadvantage in these homes. Spencer (2004) of the school of health and social studies reports that lone parenthood is associated with educational problems and that these families are significantly disadvantaged compared with couple families. In the lone-parent homes it is suggested that there is a material disadvantage and a low maternal education. Maternal edu cation is the inequality in a childs home which does not allow a child to learn things from their mother that will help them develop in life such as what is right and wrong and experiencing affection. This can be due to many factors such as the mother having to work to provide for the family and cannot spend much time at home with her children. It has been reported by Carneiro, Meghir Parey (2007) that educated mothers tend to delay in starting a family and when they do they are more likely to be married and have a very good income. The report also shows that the educated mothers are more likely to invest in their children through books and extra tuition; also providing an availability of a computer. In these families it is reported by Caneiro, Meghir Parey (2007) that the maternal education persists into adolescence which reduces the number of children born to young adults and the number of criminal convictions. On the other hand reports have proven that childrens education is not affected if they come from a lone-parent family. It just depends on what happens in the home; whether the time and interest is taken in the childs education. If a single parent sets up good morals and standards and lives by example then the children will automatically grow up according to the values set before them. Desai, Chase-Landslade Mich ael (1989) have researched into lone-parent mothers and believe their attitudes and ambitions can be changed and instead of accepting that their children will live to be un-educated and therefore not work; they have suggested ways to improve this; such as putting a limit on the number of years the mothers are in receipt of benefit and help them get back to work or even back into higher education to study for a profession. Classes at local community centres have also been introduced to educate mothers in health, education and general well-being to allow the mothers to increase their maternal education. To conclude the family has taken many different forms over the last 100 years starting with the large families in the industrial revolution where there was not any education and children worked to earn money to support the family. The industrial revolution created a new form of education as factories had more skilled machines and needed experienced workers. Education for working class became universal and allowed every child to be educated and this created an opportunity for women to become more independent and able to work. The post war immigration brought a change to families in the sense of race, culture and language; this created a need for schools to educate children in citizenship. There was a need to understand each others cultures and to create a more multicultural society. This brought up disputes between cultures and religions but generally it was seen as a need to make citizenship classes compulsory. This allows not only the children to be educated in the differences in cu ltures and society but the teachers to understand their pupils too; and to make changes to be able to educate their pupils. Another change to the family structure was the changes in the different types of family in todays modern society. The main one I focused on was lone-parent families. This has seen to affect education in the sense of these children from the lone-parent families tending to be uneducated maternally in morals and standards. This lead to show they tend to under achieve at school; but there is research and reports in trying to improve ways of educating the parents to help their children in their future and to be able to have a good career.

Teenage Pregnancy and Crime :: essays research papers

teenage pregnancy and crime Lecture One Theoretical perspectives: early beginnings to present day Lecture Two Feminist challenges to youth and trouble: focus on teenage pregnancy and crime The academic literature on `delinquent youth’ arises in part from official concern over young people’s activities outside direct adult supervision by parents, teachers or employers. Griffin, C. (1993) Representations of Youth: The Study of Adolescence in Britain and America, Cambridge: Polity Press. and: A set of concerns about the activities of young people and their supervision by institutions or individuals representing the social order. Johnston, L. (1993:96) The Modern Girl: Girlhood and Growing Up, Sydney: Allen & Unwin Youth and trouble: theoretical perspectives Biological determinism Psychological theories Sociological theories Blumer’s symbolic interactionism rests on three premises: humans act towards things on the basis of meanings that the things have for them the meaning of things is derived from, or arises out of, the social interaction that one has with one’s fellows these meanings are handled in and modified through an interpretative process used by the person in dealing with the things he encounters. Hester & Eglin, 1992. In relation to criminal behaviour, symbolic interactionists concentrate on processes of social interaction in which: certain behaviour is prohibited by law, i.e. the process of crime definition through legislation certain acts and persons become subject to law enforcement, i.e. the process of crime selection by the police certain acts and persons become fitted with the label `criminal’ i.e. the process of crime interpretation by the courts criminal identity is developed, maintained and transformed (e.g.notion of careers). Labelling theorists interpret deviance not as a set of characteristics of individuals or groups, but as a process of interaction between deviants and non-deviants. Giddens, 1997: 178 Deviance is not the quality of the act a person commits but rather a consequence of the application by others of rules and sanctions to an offender. The deviant is one to whom that label has successfully been applied; deviant behaviour is behaviour that people so label. Becker, 1963:9 Critique of labelling theory Some acts are intrinsically wrong, such as murder. There are differences e.g. people from a deprived background may shoplift more than rich people; although deviant behaviour may increase after conviction, there may be other prior explanations for this. Labelling theory did not fully explain how what came to be seen as deviant was defined – the questions whose definitions, whose interests and why were not explored. Mainstream vs radical The mainstream perspective is positivist, empiricist and conservative, presenting itself as an apolitical and objective project.

Sone Clay and Glass Industry :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  The Stone, Clay, Glass, and Concrete Products Industry generates a broad array of products, primarily through physical modification of mined materials. The industry includes establishments engaged in the manufacturing of flat glass and other glass products, cement, structural clay products, pottery, concrete and gypsum products, cut stone, abrasive and asbestos products, and other products.   Ã‚  Ã‚  Ã‚  Ã‚  Under the Stone, Clay, Glass, and Concrete is the Structural Clay industry which will be the primary focus of the report. Clay consists of the finest-grain particles in sediment, soil, or rock, and a rock or a deposit containing a large component of clay-size material. Clay can be composed of any inorganic materials, such as clay minerals, allophane, quartz, feldspar, zeolites, and iron hydroxides, that possess a sufficiently fine grain size. Along with organic matter, water, and air, clays are one of the four main components of soil. Physical properties of clay include plasticity when wet, the ability to form colloidal suspensions when dispersed in water, and the tendency to clump together (flocculate) and settle out in saline water. Establishments that fall within the Structural Clay Products Industry (SIC code 325) are primarily engaged in using different types of clay and other additives to manufacture brick and structural clay tile, ceramic wall and floor til e, clay firebrick and other heat-resisting products, and clay sewer pipe. The mining of clay used to make structural clay products are not included within SIC code 32.   Ã‚  Ã‚  Ã‚  Ã‚  The U.S. Bureau of Mines categorizes clay into six groups: ball clay; bentonite; common clay and shale; fire clay; fuller's earth; and kaolin. Ball clay is a plastic, white-firing clay that has a high degree of strength as well as plasticity. Principal ball clay markets in 1992 were pottery, floor and wall tile, and sanitary ware. Bentonite is a clay composed mainly of smectite minerals. The three major uses of bentonite in 1992 were drilling mud, foundry sand, and iron ore pelletizing. Common clay and shale contain mixtures of differing proportions of clay, including illite, chlorite, kaolinite, and montmorillonite, plus other nonclay materials. The largest user of these clays is the structural clay products industry, which manufactures brick, drain tile, sewer pipe, conduit tile, glazed tile, and terra cotta. Fire clays can withstand very high temperatures and consist mainly of kaolinite. These clays are used in commercial refractory products such as firebrick a nd block. Fuller's earth, either the attapulgitetype or montmorillonite-type, is used in pet waste absorbents, oil and grease absorbents, and pesticide carriers. Sone Clay and Glass Industry :: essays research papers   Ã‚  Ã‚  Ã‚  Ã‚  The Stone, Clay, Glass, and Concrete Products Industry generates a broad array of products, primarily through physical modification of mined materials. The industry includes establishments engaged in the manufacturing of flat glass and other glass products, cement, structural clay products, pottery, concrete and gypsum products, cut stone, abrasive and asbestos products, and other products.   Ã‚  Ã‚  Ã‚  Ã‚  Under the Stone, Clay, Glass, and Concrete is the Structural Clay industry which will be the primary focus of the report. Clay consists of the finest-grain particles in sediment, soil, or rock, and a rock or a deposit containing a large component of clay-size material. Clay can be composed of any inorganic materials, such as clay minerals, allophane, quartz, feldspar, zeolites, and iron hydroxides, that possess a sufficiently fine grain size. Along with organic matter, water, and air, clays are one of the four main components of soil. Physical properties of clay include plasticity when wet, the ability to form colloidal suspensions when dispersed in water, and the tendency to clump together (flocculate) and settle out in saline water. Establishments that fall within the Structural Clay Products Industry (SIC code 325) are primarily engaged in using different types of clay and other additives to manufacture brick and structural clay tile, ceramic wall and floor til e, clay firebrick and other heat-resisting products, and clay sewer pipe. The mining of clay used to make structural clay products are not included within SIC code 32.   Ã‚  Ã‚  Ã‚  Ã‚  The U.S. Bureau of Mines categorizes clay into six groups: ball clay; bentonite; common clay and shale; fire clay; fuller's earth; and kaolin. Ball clay is a plastic, white-firing clay that has a high degree of strength as well as plasticity. Principal ball clay markets in 1992 were pottery, floor and wall tile, and sanitary ware. Bentonite is a clay composed mainly of smectite minerals. The three major uses of bentonite in 1992 were drilling mud, foundry sand, and iron ore pelletizing. Common clay and shale contain mixtures of differing proportions of clay, including illite, chlorite, kaolinite, and montmorillonite, plus other nonclay materials. The largest user of these clays is the structural clay products industry, which manufactures brick, drain tile, sewer pipe, conduit tile, glazed tile, and terra cotta. Fire clays can withstand very high temperatures and consist mainly of kaolinite. These clays are used in commercial refractory products such as firebrick a nd block. Fuller's earth, either the attapulgitetype or montmorillonite-type, is used in pet waste absorbents, oil and grease absorbents, and pesticide carriers.

big bang theory Essay -- essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  The Big Bang theory states that all the matter that is in the universe was once in a very small amount of space with infinite temperature, pressure, and density. This theory is well supported and there are many reason for it’s support. One main reason is that no one really has a clue and The Big Bang Theory seems far fetched but more reasonable than any other ideas that there are out there. Some of the important thing to know about the big bang to understand are the beginning and the few seconds immediately after the actually bang. Also what generally has happened since the then. It is important to know theories of how it will end as well, and to get a well rounded opinion, I feel it useful to have some of the other possibilities outlined. The best place to start is the beginning.   Ã‚  Ã‚  Ã‚  Ã‚  One of the things that cosmologists are not yet sure about is the Big Bang itself. It is not yet possible to give a definitive answer to the questions: what was the Big Bang and why did it happen? However, there has been a great deal of speculation recently on this subject, and it may not be long before a definitive, or almost definitive, answer will be declared. For the moment we will simply take the Big Bang as it is given, a huge explosion in which time and space began expanding. It is important to realize that space itself originated in the Big Bang. IT is tempting to think of the universe before the Big Bang as being a vast, infinite, expanse of empty space, like the space between the galaxy clusters today. The Big Bang, then, would have flung matter into this nothingness, but this is not what happened. Space itself was created during the Big Bang. Einstein and all subsequent cosmologists have viewed space as being as real as matter. In fact, physicists now v iew empty space as a sea of â€Å"virtual particles†. So space is now expanding along with the galaxies and stars that exist with it and has been expanding ever since the Big Bang.   Ã‚  Ã‚  Ã‚  Ã‚  Actually, cosmologists actually have a clearer picture of what the universe was like during the period right after the Big Bang than they are about the universe today. The reason for this is universe was very simple, in comparison, then. The universe was filled with a hot soup of particles like a hot gas trapped in a box. The photons in the cosmic microwave bac... ...re is only so much energy available in the universe for the building of new stars. Just as the law of thermodynamics tell us that a closed universe can’t go on forever, so they tell us that new stars cannot go on being created forever in an open universe. Eventually the last star will die out and will not be replace. The proton will eventually decay. After about a billion billion billion billion years, all atoms will fall apart, and matter as we know it will cease to exist. The universe will be a vast sea of leptons and messenger particles.   Ã‚  Ã‚  Ã‚  Ã‚  One main, but unsupported, theory is that the universe was created by God. This theory is not excepted in the scientific community because in has no evidence to back it up. That doesn’t mean it isn’t a possibility. There are a few other theories of the creations of the universe, but no other theories are as excepted as the big bang theory. Some of the important stuff to know that I have covered is the eras right after the Big Bang, the Big Bang it self and a few of the possible endings to the universe. I hope with this information you can have a better understanding of the universe, its creation, and it’s endings.

How Far Were the Mistakes of Others Responsible for Mussolini Becoming Prime Minister in October 1922

Firstly, Italy’s government was deteriorating and so it was evident that communist Italy was a failure. Mussolini had led the Italian population to believe that he and his fascist party were their only hope into putting an end to the chaos in Rome, and re-establish order and bring about the once great Italy, just as Caesar had in the time of the great Romans. This was appealing to the Italian people, as the city or Rome seemed to have fallen into ruins, taking advantage of this, Mussolini had conveyed himself as their saviour.Fascist ideology stressed the importance of the heroic leader and strong government. This was in contrast to the weaknesses of Liberal Italy, characterised by the failure to provide strong and stable government and so Italian people found it easier to give praise to a person rather than a concept, and Fascism seemed to embody elements of both left and right wing policies. He used powerful slogans such as â€Å"Mussolini is always right, believe, obey, fi ght. † Secondly, propaganda played a huge part in the success of Mussolini.Mussolini would â€Å"re-write† history by including himself in historic moments or ‘erasing’ someone else as it suited him. There would constantly be a movie displaying how heroic he was, Mussolini was practically everywhere, from movies to propaganda posters, wherever he was shown he always made sure he looked his best. Thirdly, it may be argued that the Catholic church helped Mussolini secure the position of prime minister, the Catholic Church was in danger of losing all of its land in Rome, its claim to Vatican City was disputed.Mussolini offered the church a deal, he would recognize the Church's right to independence and their ownership of the entire Vatican City; give the church reparations within limits for land taken during the unification of Italy; and he would protect the church's position as the state religion of Italy. In return, the Vatican agreed to recognize Italy as a separate nation and Mussolini as the leader of Italy. This was known as the Lateran Treaty.This showed the Italian people that Mussolini was working with the church; this just reinforced the good image Mussolini already had. Finally, the king was also a contributing factor for Mussolini becoming Prime minister in 1922. Firstly the king refused to stop any strikes (in which there were many), in fear of civil war. Another mistake on the kings behalf, who refused to implement facta’s plan to ensure Rome’s safety/defend Rome from Fascist violence.

Digital Marketing Plan Essay

Introduction In the current age of advanced technology and media, where customers have access to broad marketing information any time, it is not easy for a business organization to grow and develop efficiently without implementing sound marketing strategies. Such strategies should mainly include digital marketing because of the broad use of computers and adoption of internet and other associate devices. With insignificant investment on web based marketing and creation of website, a large population of customers and new markets may be highly attracted by such marketing technique. The present paper major in providing a digital marketing plan for Bagel Nash Limited. The hospitality industry, is normally fast changing and dynamic sector. It constitutes to the leading sectors in the global economy, considering its turnover and transactions. As a result, hotel sector is highly sophisticated and competitive industry. As Bagel Nash has greatly grown and operating in many nations in the globe, it is now a must for Bagel Nash Ltd to adopt a digital marketing strategy to enable the company stay ahead of its competitors. Adoption of digital marketing strategy will also enable the company to attract and retain a large population of customers, market share, and maximize its profits in the today’s competitive environment whose customers have enough information regarding the market (Chaffey & Ellis-Chadwick 2012, p. 15). Digital marketing is one of the current fast cheap and growing solutions that enable companies to attract maximum  customers under no boundaries. If Bagel Nash adopts a digital marketing strategy, the company will find it easy to send messages to its potential customers, and as a result, this strategy will end up attracting many new customers (Ryan & Jones 2012, p. 56). The economy of the today’s world is actually demanding every business owner to look for the best marketing deals he or she can find. Usually, one can only find these deals on the internet. Digital marketing helps companies to maximize their exposure to consumers who are highly looking for the products and services of the companies. This aspect makes digital marketing more operative than any other form of advertising. Increasing the exposure of the company through adoption of digital marketing is highly portrayed by big firms especially McDonald’s (Parkin 2009, p. 67). Digital marketing will have numerous benefits for both Bagel Nash Ltd and its customers. However, on the other hand, adoption of digital marketing strategy has some drawbacks, which arose from the use of technology and internet marketing as well as its popularity of the target market. When using digital marketing Bagel Nash will not cut back its marketing budget in the current economy. Instead, this fast food organization will only focus on using its marketing budget efficiently by investing in digital marketing campaigns (Chaffey & Ellis-Chadwick 2012, p. 25). Actually, this is the appropriate time for Bagel Nash Corporation to review its marketing plans and bring digital marketing into its focus due to the rising costs of marketing using traditional Medias such as Magazines, which do not give the company a guarantee that it is actually targeting its potential customers. Situation analysis There are very view business organizations that operate without marketing in the current era of information communication and technology. If fortunately, a certain business is efficiently growing, this does not entail that the organization has captured all the entire market leaving no more growth opportunities. If an organization is already progressing, such an organization can perform much better by adopting a digital marketing strategy, thus enabling it to increase its market share (Chaffey 2000, p. 157). If an individual has a business in the modern marketplace, it will definitely be hard to run it with implementing a marketing strategy and not enough running a local newspaper advertisement to maximize the business  exposure (Bird & Bird 2007, p. 78). In addition, running an advertisement on a local TV station is currently useless because the most appropriate forms of marketing are those based on online marketing. In summary, before an organization starts getting the advantage of a large consumer base the organization should ensure that it attracts them to its website, and that is when the tools of online marketing come into action. There is need to present goods and services in a visually and clear appealing manner on the organization’s website. The website, will be the â€Å"store† of the company on the internet. The services and food substances offered by Bagel Nash will be convenient to access, having fair prices, and clearly defined delivery methods (Ginty, Vaccarello & Leake 2012, p. 134). The company should also add a blog to its website for the purpose of providing fresh content, innovations, and photos for customers to have a look. Adding a blog will also aid in satisfying the criteria of the search engine f or active renewal as well as use. Adding a blog to the company’s website also helps during replacement of the search engine (Chaffey 2008, p. 143). Other popular approaches that can be used to help Bagel Nash to market its website are social media sites such as Facebook, Twitter, link building, Buzz, and other tactics of search engine optimization (Wind & Mahajan 2001, p. 89). The company can also market the website through the use of Google tools such as Google Local in order to maximize its online exposure. Despite the benefit of all these methods and tools, where an organization can promote its website using online marketing, organizations still have to deal with some issues that are related with digital marketing (Chaffey & Ellis-Chadwick 2012, p. 45). Online security issue is the key concern with customers who prefer online shopping and need some kind of security to be sure that the information they will be provide for their transaction cannot be accessed by other users or abuse in future. A company can resolve this matter of security by acquiring some verification certificates for online security and incorporating them on its website (Kaufman 2014, p. 90). Other concerns of online marketing include viral marketing, annoying banner ads that may discourage customers, placing much information about products and services on the home page that is unnecessary to the customers, and problems when searching for a product or service on the website (Payne, Frow & Cambridge University Press 2013, p. 79). Therefore, it is recommended that, before an  organization launches a digital marketing strategy, it should clearly understand whether the customer do online shopping frequently and whether they have skills of surfing the internet. As far as Bagel Nash is concerned, its target market is tourists and people who like fast foods and are always updated about the latest trends in fast food industry (Greenberg & Kates 2014, p. 115). Therefore, these people rely on internet to get new updates about hospitality services and do interactions most of their time on the internet. Objectives Achieving although challenging objectives are already set for the company to achieve in the next three years. Due to the current poor economic status that the company is operating in, achieving these objectives in the first year will be slow. The objective of the first year will be to build brand awareness to the market. Bagel Nash will aid in maximizing the awareness of its fast food products and services and their availability as well. We have already created the company’s page on Facebook, which has more than 1,000 customer â€Å"likes†. Theses â€Å"likes† are for people from different countries around the world. The company’s marketers will promote the website by using other main social networking sites, in-store advertisements, and emails. Optimization of search engine and updating process of the company’s data will be carried out more efficiently in order to ensure the website is always in front in searching results using different search eng ines. During the year, the company will also introduce secure online shopping which will aid in improving the company’s growth rate. The rate of growth of the company with increase from 6% of 2014 to 10% before the first year ends. In the following year Bagel Nash will be growing steady growth and will be among the leading search engines. In this year, the company will highly focus on introducing innovative technology and ensure that it uses the latest web technologies to enable attraction of new visitors. The growth rate in this year will be expected to increase by 7% because the company will open new branches in other countries. Bagel Nash will offer online selling to the countries it will be operating in (Ferrell 2014, p. 56). In the third year, the company will revive for the world’s economy, hopefully. The company will be able to capture a 25% market share. For British, aggressive marketing technique to maximize its market share. Online shopping  will be introduced to Britain countries in order to facilitate the company’s valuable customers as well as maximizing its market share. As a result, this will increase footfall-struggle attracting new customers (Dholakia 2002, p. 57). Strategy The following are the strategies that will be used to make the digital marketing plan more successful. Facebook lookalike audience- Using Facebook, lookalike audience will enable the company to reach new customers who will be interested in the services of the company because they are like the existing customers the company cares about. Using Custom Audiences, the company can decide to develop a similar audience that aims at targeting people who have similar characteristics with the Custom Audience list (Marich 2013, p. 76). For instance, if the company has over 5,000 contacts in its marketing database, the company can upload this contacts onto Facebook and enable targeting a demographic that is similar to the existing buyers. Email marketing- another strategy that will be used is email marketing. This fast food company will double the number of emails it sends per month. In case the company has compelling content of information that it would like to send to customers, it will be easy to inform all the subscribers that are in company’s email list via email communications. It is logical to argue that, email marketing is the leading digital channel used by many companies for ROI (Hemann 2013, p. 89). Bagel Nash will start strategizing highly on making email marketing a digital marketing strategy. Better blogging- most customers like referring to the content of a company’s blog as the â€Å"match a company should use to start the fire.† The marketers of Bagel Nash LTD will try to come up with a compelling content of the company’s blog. A compelling blog content always has a potential of ranking well in all search engines. 90% of blog accesses are new and therefore, this will act as a driver for the website traffic of the company. In addition, the blog will also be used to serve as a Twitter and Facebook post content and also as a puzzle for email marketing campaigns. By ensuring that the blog of the company has better content, its web traffic will rise as well as the content becoming more compelling. Digital PR- one can build contribution of the content through implementation of Digital PR strategy. Reaching out to several websites and sending them using a solid pitch, they  can end up writing an article of the company or try to feature the Company’s CEO on a blog post. The more people talk about the company and its services and Tweeting and chatting about the company, the more the company will be exposed in the upcoming years. Unique promotion- the marketers will brainstorm a very unique form of promotion that will attract more people and, as a result, this unique promotion will drive enormous publicity for the company in the next three years. The unique promotion of Bagel Nash will come up with user made jingle contest and photo upload promotion to entice its great buffs on social media networks to fully understand the services offered by the company in a clever way. In case this promotion will become successful, it will be ranked as one of the most popular promotions for the company in the next years. We expect that this digital marketers plan will hit if the above discussed strategies are implemented properly. In the list of the above discussed strategies are new while some have been being used for the past years. If these strategies will be incorporated properly, the company will have a perfect development and growth for the next three years using a digital marketing perspective. The strategies will highly contribute towards attraction of new customers and as a result increase sales and profit of the company. Tactics The most commonly used tactic by many companies is e-mail marketing. However, most studies conclude that even if e-mail marketing is broadly used digital marketing tactic because it is measurable and less costly, services offered by Bagel Nash Company need other tactics to coordinate with e-mail marketing. Discussed below are the tactics that will be used during the implementation of digital marketing plan. Social media- marketers tend to focus highly on social media and spend more money on it than other digital marketing tactics. This is due to the fact that this tactic is the most commonly used online activity in most countries. Just like any other tactic such as e-mail marketing, social has a higher capability of retaining customers and increase the company’s exposure. In addition, social media has low negative impact regarding rewarding existing customers (Greenberg & Kates 2014, p. 25). Referral marketing- referral marketing is the leading tactic in terms of acquiring customers and shaping conversions. Most people are aware of referral marketing and argue that it is among the efficient  tactics. Bagel Nash will use referral marketing to lead generation possibilities (Fenwick & Wertime 2013, p. 34). The tactic will enable the company to attract new customers as well as building stronger customer relationship. The marketers of Bagel Nash will enjoy one of the main advantages of this digital marketing tactic. Referral marketing will highly optimize the sales volume of the company, giving the company a qualified predictions that will increase its sales funnel (Vassos 2006, p. 95). Referral marketing will help the company’s marketers achieve a more qualified appearing from customers due to their satisfaction. Referral marketing is a very good tactic used in many organizations to attract and retain customers. It is a methodical customer cycle that is based on the strength of effect (Jones & Silverstein 2009, p. 58). Content marketing- according to most studies, content marketing is the second leading digital marketing strategy after social media when it comes to matters of spending. In addition, content marketing is ranked as the most effective tactic in the area of achieving marketing goals such as retention and awareness. Customers seek advice and information on fields they have interest. Therefore, Bagel Nash will put much effort to give its customers relevant information to enable it gain authority on its field by being a reliable and helpful resource (Ginty, Vaccarello, & Leake 2012, p. 145). According to economics such as Jeremy Chandler, content marketing portrays the company’s human side to people. The website developers will be encouraged to make use of personal voice and try by all means not to eliminate human voice on the company’s website (Lee & Ebrary 2001, p. 98). Customers tend to become more addicted to organizations that offer reliable content about their goods and services and incorporating content marketing into the digital marketing strategy will help in attracting and retaining a large population of customers (Bailey 2011, p. 67). In order to attract more customers and achieve the set goals, it will be necessary to combine all the above discussed tactics into the digital marketing plan. In additional, Bagel Nash should not at any time forget treating its customers with quality care. Action Successful implementation actions of digital marketing can bring significant advantages to an organization. Digital marketing will be the main effective means of achieving the goals and objectives of Bagel Nash LTD. The marketers  will ensure that they build up a reliable customer relationship as well as business contacts through the use of digital tools. These will not only be used to communicate with the customers but also to get their suggestions and comments. Secondly, it will be of great advantage to contact marketing research in order to enable the marketers use the appropriate platform for the digital marketing strategy. It is important to understand the target group of customers in order to choose the correct channel of reaching them (Wilson 2001, p. 123). Another action that will be put into practice is considering the benefits achieved through the use of different digital channels in order to choose the suitable one. Email marketing will be one of the most effective means of reaching the company’s target audience. The marketers will make use of this tool and design a quality content that can attract more customers. Controls- Bagel Nash is among the leading fast food restaurants in Britain and always focuses on the quality of food and services it offers to its customers. The staff members are all the time ready to improve the company’s marketing system and implement digital strategies. With the availability of both external and internal controls the marketing management will be able to upgrade the current marketing system and evaluate performance accordingly (Flores & Palgrave Connect (Online service) 2014, p. 67). The management of the company is always in a process of improving their food and services and always ready to hear the views of their customers (Thomas 2011, p. 90). The company already focuses on improving customer services and the introduction of the new digital marketing strategies will enable the company improve customer satisfaction and attract more customers. The marketing department will comprise of advertisement manager, advertisement analyst, promotion manager, promotion analyst, sales manager, and market research analyst. Implementation plan table Conclusion In conclusion, digital marketing is broadly being used by a large number of companies. In the current age of advanced technology and media, where customers have access to broad marketing information any time, it is not easy for a business organization to grow and develop efficiently without implementing sound marketing strategies. Implementing digital marketing strategy will highly contribute towards the growth and development of Bagel Nash Ltd. Bibliography Bailey, M 2011, Internet marketing: An hour a day, Indianapolis, Ind: Wiley Technology Publishing. Bird, D, & Bird, D 2007, Commonsense direct & digital marketing, London: Kogan Page. Chaffey, D 2000, Internet marketing: Strategy, implementation and practice, Harlow, Engl. [u.a.: Financial Times/Prentice Hall. 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