Tuesday, July 14, 2020

On Reading Your Own Books When You Have Small Kids

On Reading Your Own Books When You Have Small Kids This is a guest post from Steph Auteri.  Steph is a freelance writer and editor who has overshared in Brain, Child, Mamalode, Virginia Quarterly Review, Ploughshares, and other bastions of fine writing. She is also the Senior Writer / Editor for the American Association of Sexuality Educators, Counselors, and Therapists (AASECT), and blogs about motherhood for mom.me. You can learn more at  stephauteri.com. Follow her on Twitter @stephauteri. ____________________ When my one-year-old daughter and I hang out on her play mat together, I am gratified to see that she reaches for her books just as often as she reaches for her pink VTech Touch and Swipe Baby Phone. She flips carefully through the books in her small pile, turning pages back and forth, stabbing a pointer finger at this picture or that and, finally, she holds a book out to me, her face upturned, her eyes huge and beautiful and pleading. Thank you, I say as I slide Chicka Chicka Boom Boom from her grasp and pat my lap. She crawls over, plants her tiny hands on one thigh, and begins to climb me. I pull her into the space between my crossed legs, pull her back against my chest, feel our breaths sync up, and turn to the first page. Chicka Chicka Boom Boom! I whisper into her ear, and she smiles, recognizing the words from her favorite book. Then we go through the entire alphabet, the whole saga, the coconut tree, the stubbed toes, and the loose teeth. I bounce her with every boom boom and, when the alphabet falls out of the tree, I fling us both backward, our legs bicycling frantically in the air as she laughs. At this point, I have the whole thing memorized. Ive had it memorized for months. Later, after my husband and I have given her a bath, pulled on her pajamas, combed her hair, brushed her teeth, and placed her in her cribâ€"after we have turned on her Sleep Sheep and sprinted awayâ€"I crawl into my own bed with a book. Something with more than one sentence per page. Something without those thick, glossy, colorful pages and rhyming couplets. Something like Jon Krakauers Missoula or Elizabeth Kolberts The Sixth Extinction or Megan Abbotts The Fever or Courtney Maums I Am Having So Much Fun Here Without You. I read Lorrie Moores Bark because it takes me back to my college days, when I was doing personal essay and short story workshops at Emerson and reading snippets of Self-Help. I read Melissa Feboss Whip Smart because I want to study its structure as I work on my own, somewhat similar book manuscript. I read Rebecca Barrys Recipes for a Beautiful Life because I think her sentences are gorgeous and her voice inspires me and all of it, all of these books, make me want to write. I tell my husband I dont want to watch TV. I tell him he can watch all of our usual shows without me. There are so many books to be read and, these days, with a one-year-old, there is so little time. While he binge watches Mad Men in the back room, his legs stretched out on our L-shaped couch and one hand stuffed into a party-sized bag of Cheetos, I am upstairs, back propped up against a pile of pillows, nose in a book while my three cats eyeball me. I read until my eyes burn and then I reluctantly (very reluctantly) place a bookmark between the pages, set the book on the nightstand, turn off my bedside lamp, and close my eyes. I also read in the bathroom. I read when I wake up to pee in the middle of the night. I read every single one of the five billion times I have to pee during the day because I am a coffee addict with a tiny bladder. I read when I am drying my hair, because I would rather get a few more pages in than have the perfect bob. I even have what I refer to as bathroom books. One in the upstairs bathroom and one in the main floor bathroom. They are tucked into magazine racks alongside literary magazines and Athleta catalogs. I also read while on line. At the post office. At the supermarket. At the mall. I read in the five minutes I have on my yoga mat before class begins, and I know that yoga is supposed to teach me that it is okay to be in the moment, that I shouldnt need distractions from the moment, that I should just be still and breathe, but I want my momentâ€"each momentâ€"to be filled with beautifully spun together words that I can mouth silently as I read in order to feel them on my tongue. It is amazing how much reading one can get done in the smallest, stapled-together moments throughout the day. (I once finished a re-read of Stephen Kings The Stand in just a few months, while peeing and brushing my teeth and swishing ACT around my mouth.) And then, throughout the day, when my daughter is awake, we read Baby Faces Peekaboo! and How Do I Love You? Before her bedtime, we read Snuggle Puppy and The Little Blue Truck and The Paper Bag Princess. We read and I am so happy every time she asks me to read something again. To read something else. Because as simple as these books are, I know that she is learning to love words as much as I do.

Tuesday, June 30, 2020

Marketing Plan Assignment Marketing Analysis of AGL - 2200 Words

Marketing Plan Assignment: Marketing Analysis of AGL (Research Paper Sample) Content: Marketing Plan: Marketing Analysis of AGLName:Course:Tutor:Date: Executive summary This report aims to present the marketing analysis of AGL, an Australian leading integrated energy company, an operator and developer of the renewable energy generation in Australia. The importance of marketing cannot be underestimated as it promotes the creation of value for the customer through a set of activities that educate, communicate and motivate the targeted consumer about the available firms services or the products of the company. Marketing is also a social and managerial process, by which a firm can obtain profitability through creating, offering and exchanging its products and services. However, for an appropriate marketing strategy to be developed, a company should understand the business environment in which it operates. This paper presents the analysis of external and internal environment that surrounds AGL and displays competitor and customer analysis as vital for mark eting plan of the firm.Introduction AGL Energy provides energy products and services to the economy of Australia involving in both the generation and retailing of electricity for residential and commercial use. Just as any other firm company in the modern business environment, AGL operates in the dynamic surrounding where changes are rapid and unpredictable and economic conditions constitute complex influence on the practice of energy business. Thus, analyzing different factors that affect firm is essential. It can be done through PEST analysis, which is an approach for considering the external business environment that affects companys performance. This paper also seeks to present the external environment that influences AGL paying particular attention to the discussion how political, economic, socio-cultural trends, technological and natural environments areassociated with the companys market environments. It is also essential to understand how customer preferences impact the oper ation of AGL, thus the paper will include the concept of target market segmentation. Within the modern business environment, knowing about competitors enables the firm to obtain its competitive advantage. This paper is going to present the competitor analysis for AGL identifying its local, direct and indirect competition and determining the market share of the main competitors. Internal environmental analysis Contributing to the economy of Australia, AGL Energy Company has 175 years of experience in the provision of gas, electricity, solar PV and related products to more than 3.7 million people in Queensland, New South Wales, Victoria and South Australia (Our history, 2016). The mission of the company is associated with the fact that through harnessing insights to enrich the customers energy experience , the company puts customers at the heart of everything it does. One of the main corporate objectives includes taking action toward the creation of a sustainable energy future for th e investors, communities and customer. In addition, the company strives to keep promises to its customer being aware of the responsibility to the community and the environment. It seeks to deliver quality service, value for money, understand the needs and meet them and be ready to respond when needed. AGL has the diverse power generation portfolio, which includes base, peaking and intermediate generation plants, spread across the traditional thermal and renewable generation. The company actively invests in and operates natural gas exploration, development and the production of tenements, operating natural gas storage facilities (Our company, 2016). To support its objectives and mission, the company follows such five values, as it human force, which is acting in the best interest of the entire company, breaks down silos and applies constant standards and expectations across the business. The company follows the goals for all employees to deliver a work environment where people would have an opportunity to contribute to further companys achievements. The other value refers to such operational capability as delivery, which is making things happen, keeping it simple and setting new goals and their achievement (Our values, 2016), which is made through the support of the executive team of AGL and the board of directors. The accumulated efforts of the company can be seen in its Financial results. Thus, the underlying profit of the firm for 2016 constituted 11% up to $701 m, which reflect AGL confidence as the company executes its strategy to invest in transformation (Full-year results, 2016). Currently, AGLs products are spread across the traditional thermal generation and renewable sources that include hydro, wind, landfill gas, biomass and solar. Price is commensurate with the capabilities of the customers (Pour et al, 2013), the evidence of which can be seen through the results in the Annual report (2016). Thus, there are about 2.0m dual fuel customer accounts wit h the overall number of customer in 3.7m. That enabled the company to earn 103.9m in 2016. Promotion as one of the elements of marketing mix constitutes campaigns and advertising of AGL, which is estimated in the 94m year ended. It is also the well-established distribution, that enables the company to optimize the connection with the channels of product distribution. Thus, AGL recognized distribution costs as gas and electricity to be delivered to the customer. For that reason, AGL management estimated energy consumption between the date of the last invoice from the distributor to AGL and the end of the reporting period when the distribution costs are determined for the financial year.External environment analysis According to Gupta (2013), the external environment of the firm is comprised from economic, social, demographic, management and ecological factors that influence the activity and evolution of the company. When analyzing the external environment, it becomes possible to iden tify the future trends for the firm and use the strategic opportunity to increase income. PEST analysis if the most common tool when considering these external factors. Thus, in terms of a political factor that influences operations of AGL, being a member of Labor and Liberal political networking forums makes the company adjust to the certain rules in its operations. These rules are for price regulation and monitoring of compliance with national energy regulations (Sustainability performance report, 2013).What also impedes a company from seizing opportunities of providing its services is the political deadlock over the review of the Renewable Energy Target in 2014, which has put its impact on the sector in the short term (Clean energy Australia report, 2014). If to consider economic factor as an element of PEST analysis, it impacts AGL Energy Company through challenges in delays, cost overruns and tumbling gas prices in Asia, where the prices have historically been linked to oil pri ces (Smyth, 2016). At the same time, climate change policies impact the economic drivers for the new investment and impact on the operation of the existing plants (State of the energy market, 2015). Social factor of PEST approach refers to changes in the demography, preferences of the customers and concerns over sustainability. AGL has managed to respond to the changing needs of people through its strategy and growth oriented on the constant exploring of the opportunities for sustainable earning growth. Thus, it is among the AGLs business risks and mitigations to explore the risk exposure using the wide risk program based on the international standard to minimize consequences of operations. Here, AGL developed a comprehensive maintenance plan that monitors assets, which are operated safely and sustainably (AGL Annual Report, 2016). In terms of technological factors influencing companies such as AGL Energy, it is necessary to mention that energy market is facing challenges here. Thu s, technological innovations allowed the consumer to become more active participants in the market. Here, the regulatory framework should keep pace with the competitive markets in order to drive choice and innovation and maintain consumer protections. In meeting the technological changes, AGL has prepared some insights into how to prepare for solar and storage for Australian utilities to cope with these sources of energy. Thus, it is possible to limit the size of solar systems on rooftops as it will not expect battery storage to compete for the upcoming decade (Parkinson, 2014).A detailed customer analysis It is critical to the strategic marketing approach to select some segment to target. Here, a firm can differentiate its customers on the basis of demographic and geographic variables. Here, however, a company should select the clustering variable measures that would better describe the reasons a customer would choose these particular services or goods (Lynn, 2011). For AGL, it is the primary target to focus on delivering new, innovative and integrated offerings to the customer to better meet their needs. Thus, according to the Annual report (2016), in the current year, the number of the customer using electricity provided by the company estimated 2,262m and gas- 1,419 m customers.A detailed competitor analysis To obtain a competitive advantage, a firm should think the same way that its main competitors in order to further understand the situation, analyze the main trends and formulate the best strategy. In particular, it is essential to estimate the nature of the potential strategy changes, which are available to the competitor, predict competitors response to the important strategic moves on the part of other competitors and understand the potential reaction to changes in the industry (Fleisher Bensoussan, 2015). For AGL, the main competitor...

Thursday, May 21, 2020

Essay on AP vs. Araby - 692 Words

AP vs. Araby John Updike’s AP and James Joyce’s Araby are very similar yet very different in many ways. Each short story has a normal kid with an obsession over a girl. The big difference between Sammy in AP and Jimmy in Araby is just that they were raised differently and have different values. The way Jimmy talks about his fantasy girl is on a more religious level while Sammy in other words is kind of impolite about how he describes the three girls that walk into the market. From the narrator’s point of view in each story to the use of imagery and the main characters motivation, each story has multiple points of comparison to compare and contrast. From the narrator’s point of view in the short story AP, it’s told from the actual†¦show more content†¦The main characters motivation in both of the short stories is exactly the same. Sammy wants to impress the three girls by standing up for them and quitting his job right after his manager just kicked them out while Jimmy wants to impress Mangen’s sister by buying her something in hopes that it will win her love. Each character does something in order to try to get the girls attention. The apparent goal that Sammy and Jimmy are trying to accomplish is winning over the girls love. Sammy definitely had some sympathy towards the three girls that got kicked out of the market which was part of the reason why he quit his job while Jimmy feels a little bit of empathy towards Mangen’s sister because she can’t go to the bazaar so he says, â€Å"If I go, I said, I will bring you something,† (page 329). Both short stories have the same initial motive behind them which is getting a girls attention which is almost seamlessly impossible in the kid’s eyes to do. Sammy and Jimmy both epically fail while trying to get the girls attention. The epiphany in AP is when Sammy realizes how dumb of a mistake he made by quitting his job and because of his dumb decision his life is going to get a lot harder. Jimmy on the other hand realizes his epiphany when he figured out that he wasn’t going to be able to get Mangen’s sister anything and his stay at the bazaar was now useless. Although each short story has a completelyShow MoreRelatedAraby vs. Going to the Moon Essay1130 Words   |  5 PagesAraby Vs. Going to the Moon By: Heba Haidar Humans have always been curious beings. Their curiosity has brought about new experiences, and new knowledge that helped in the process of their evolution. Human children grow up and learn about the world by utilizing their sense of curiosity to gain new experiences in life. This curiosity that is built into us at birth is what drives us to be drawn to the unkown. Araby, by James Joyce and Going to the moon, by Nino Ricci are both short storiesRead MoreComparing Islam And Radical Islam2425 Words   |  10 Pagesbe referencing is from a post on the website, â€Å"The Bible vs. The Quran† by Abdullah Al Araby (2002), which contests the integrity of the Qur’an as opposed to the Judeo-Christian Bible and will then focus on the ethical differences between the two, as interpreted by both the Qur’an and the Bible. Araby (2002), as well as other internet sources, claim that â€Å"the Quran may have been tampered with. Nobody knows where the original Quran is.† A raby (2002) also asserts, â€Å"Uthman, the third Caliph (successorRead MoreAmerican Literature11652 Words   |  47 Pagesexperiencing the past and the present at the same time, this may mean that his memories of the past are so vivid that the past seems to be existing in the present. For example, A poem should be palpable and mute/As a globed fruit (Archibald MacLeish, p. 650 of Structure, Sound and Sense). This line expresses a paradox because poems are constructed through words--why should a poem be silent? A poem has the silence of a globed fruit because the poem should be able to communicate the non-verbal aspects

Tuesday, May 19, 2020

Supply, Demand and Easyjet Free Essay Example, 1500 words

Pricing objectives are divided into three categories which include profit oriented, sales and status quo. Pricing objectives of a firm often reflects the reality of the market. Pricing objectives are not always used to increase the profit of the firm. Sometimes a firm maintains the price to retain the position which is relative to the competition. This form of pricing objective is termed as status quo. When it comes to the basic law of supply and demand it does influences the pricing strategy. Although the inverse relationship between the price and demand is understood and well known, it is often seen on the perspective of supply side which means that the relationship between price and demand is usually seen from the marketer’s perspective. Another important issue with regards to supply and demand is the expectation of the customers with respect to price. The customers often tend to have expectation when they purchase a product but in some case the customer expectation about price can be the driving force used in the pricing strategy. According to the situation demand, a marketer sets prices which are in accordance with what the market would pay irrespective of the cost, competition and other factors which affect the pricing strategy (Ferrell & Hartline, 2010, p. 236). We will write a custom essay sample on Supply, Demand and Easyjet or any topic specifically for you Only $17.96 $11.86/pageorder now Easy jet Fares Easy Jet is one of the leading airlines in Europe which operates on over 580 routes and across 30 countries and with a fleet of over 200 aircrafts. Easy Jet holds the number one position in Milan, Geneva and Gatwick and holds the second position in Paris and carries about 300 million people (Easy Jet Plc, n.d). The prices of a one week return ticket from London (Luton) to Madrid for each of the following departure times: Leaving tomorrow: Assuming the date of tomorrow to be 1 March 2012, the rate on 1st March 2012 is  £68.99 Leaving in one week time: Assuming the date on return after a week time being 7 March 2012, the rate on that particular date is  £36.99 Leaving in 1 month time: Assuming one month being 1 April 2012, the price on that date is  £82.99 Leaving in three months time: Assuming the three month will come to 1 June 2012 stood at  £82.99. But on the same date departure during the noon priced a little higher than the departure in the morning. Flight which was to depart on 13:00 was priced at  £92.99 (Easy Jet, n.d). The following is the rate along with the date of Easy Jet Airlines Figure 1: Rates of Easy Jet The above figure which represents the rates of esay jet as per the dates given i. e afte a week, a month and after three months.

Wednesday, May 6, 2020

The Flight That Fought Back - 907 Words

The Flight That Fought Back On September 11, 2001, America the land of the free attacked by terrorism. The results of that day led to thousands of deaths, millions of broken hearts. The criminal acts lead to the destruction of the twin towers and pentagon. Then there was the flight that fought back, Flight United 93. The courageous passengers made a plan to take over the flight. In the mix of the hijacking, the passengers called their loved ones and said their final goodbyes. There are many conspiracy theories on Flight 93, for example, flight 93 was shot down or flight 93 landed and the government kept everything a secret. William Dudley is the president of Federal Reserve Bank of New York and Vice-Chairman of the Federal Open Market Committee. On September 11, 2001, terrorists hijacked four passenger planes. Two of the planes flew into the twin towers of the World Trade Center (WTC) in New York City, causing huge fires that led to the collapse of the towers in less than two hours later. One plane crashed into the Pentagon building in Washington, D.C. (7) The attacks that took place on that dreadful Tuesday morning were unexpected. The harm those terrorist created was uncalled for. Conservative columnist George F. Will labeled it â€Å"The Most lethal terrorism in human experience† (Dudley 7). George W. Bush made this televised address to congress and the American people, â€Å" The United States has been victimized by an act of war carried out by terrorists. Evidence indicates thatShow MoreRelatedThe Invention Of Airplanes : The United States Of America And Great Britain1748 Words   |  7 Pageswhile also creating more jobs through the business of creating airlines. Something very robust for the time was how planes introduced a profession where women were the dominate role, which in turn brought a huge change to these country’s workforces. Back then these countries did not have a strong female presence in any occupation, but suddenly they did. Airplanes were a huge success in the new world. They made globalization ea sier because of how much faster you can get from point A to point B and theyRead MoreNational Geographic Provides Multiple Accounts Of Filmmakers906 Words   |  4 Pagesa more organized fashion than 102 Minutes that Changed America. If compared to 9/11: 10 Years Later, I would say that 10 Years Later was the better film. This is because I found the story line of 10 Years Later more appealing. The Last Hour of Flight 11 shows the viewer what it was like on the plane. The first thing that was pointed out that really made me more interested in this documentary was the finding of what was basically a hijacking handbook. Mohamed Atta’s luggage was held and the FBIRead MoreEssay about The Tuskegee Airmen and Charles McGee1524 Words   |  7 Pagesof the Tuskegee Airmen and their accomplishments. They were a group of African American fighter pilots. They proved to be quite vital to the success of World War II. What many people may not know is the Tuskegee Airmen had several squadrons which fought throughout Europe during the war. The most famous squadron was the 332nd fighter squadron, they were commonly known as the Red Tails. Charles McGee was among those men apart of the Red Tail squadron. Charles McGee is one of most notable men in theRead MoreAl Qaeda, Isis And Terror Attacks On The United States Essay1514 Words   |  7 PagesChapter 8 Al-Qaeda, ISIS and Terror Attacks on the United States Al-Qaeda is the parent to ISIS. Al-Qaeda translates to â€Å"The Fundament†. 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It is understood that these aircrafts were pri mitive, but they laid down the foundation for whatRead MoreEurope, Ireland and the wider world I: Renaissance to Enlightenment, 1350 – 1750: HI2102 What were1200 Words   |  5 PagesHI2102 What were the main causes of the Flight of the Earls? On the 14th of September in the year 1607 the Earl of Tyrone Hugh O’Neill and the Earl of Tyrconnel Rory O’Donnell fled Ireland alongside officials, their families and numerous Gaelic chieftains. They left Ireland from Rathmullen in County Donegal. This flee was to become known as the flight of the Earls. They arrived in the Spanish Netherlands and then eventually made their way to Rome. 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Teen Female Journals Centers On The Motion Of Gender Equality

The main focus of a lot of teen female periodicals centers on the motion of gender equality. Seventeen Magazine, a popular periodical directed towards young girls in their teens, has many articles focusing around topics such as feminism and sexual assault. Many girls are uneducated when it comes to those topics and their histories. Women’s inequality has been a worldwide issue for centuries, and is commonly found in schools, the workforce, and the media. In these places, women are constantly discriminated against, stereotyped, and objectified. Many celebrities have shown their support in ending the inequality, such as Beyoncà © Knowles, Miley Cyrus, Lorde, and John Legend. President Obama has also taken a stand, and on September 19th, 2014,†¦show more content†¦A recent report states that one in five women will be raped during her time in college, and that of the assaults only twelve percent will be reported. Though President Obama’s speech on the nineteenth a ddresses more recent issues, it isn’t a new problem. Since Vice President Biden launched the Title IX Sexual Violence Guidelines in 2011, which called for schools to educate everyone on campus about the prevention of rape, ending sexual assault has been top-priority for most campuses. Female students are not the only ones taking action; many male students feel strongly about the education and prevention of rape. Jonathan Kalin, a student at Colby College in Maine, was on his school’s basketball team and constantly heard misogynistic locker-room talk. It wasn’t until he saw some of his teammates wearing shirts labeled â€Å"Party with Sluts† that he felt the predatory culture of college hookups had to change. To combat the shirts, he printed out some with the words â€Å"Party With Consent,† and has now sold more than 6,000 to support and help change the ways guys think about girls and hooking up. â€Å"Guys are the ones making girls feel unsafe, so it’s only fair that the rest of us take a stand to change things. This isn’t just a woman’s is sue,† Kalin states. Mike Wilkinson, a senior at the University of Michigan, says â€Å"These women are our friends, sisters, and girlfriends. If I can help, I will.† Organizations such as Walk a Mile in Her Shoes have helped spread the word on stopping

Fm Transmitter Free Essays

FM Transmitter Here is the schematic, PC board pattern, and parts placement for a low powered FM transmitter. The range of the transmitter when running at 9V is about 300 feet. Running it from 12V increases the range to about 400 feet. We will write a custom essay sample on Fm Transmitter or any similar topic only for you Order Now This transmitter should not be used as a room or telephone bug. PartTotal Qty. DescriptionSubstitutions C110. 001uf Disc Capacitor C215. 6pf Disc Capacitor C3,C4210uf Electrolytic Capacitor C513-18pf Adjustable Cap R11270 Ohm 1/8W Resistor270 Ohm 1/4W Resistor R2,R5,R634. 7k 1/8W Resistor4. 7K 1/4W Resistor R3110k 1/8W Resistor10K 1/4W Resistor R41100k 1/8W Resistor100K 1/4W Resistor Q1, Q222N2222A NPN Transistor2N3904, NTE123A L1, L225 Turn Air Core Coil MIC1Electret Microphone MISC19V Battery Snap, PC Board, Wire For Antenna †¢ L1 and L2 are 5 turns of 28 AWG enamel coated magnet wire wound with a inside diameter of about 4mm. The inside of a ballpoint pen works well (the plastic tube that holds the ink). Remove the form after winding then install the coil on the circuit board, being careful not to bend it. †¢ C5 is used for tuning. This transmitter operates on the normal broadcast frequencies (88-108MHz). †¢ Q1 and Q2 can also be 2N3904 or something similar. †¢ You can use 1/4 W resistors mounted vertically instead of 1/8 W resistors. †¢ You may want to bypass the battery with a . 01uf capacitor. †¢ An antenna may not be required for operation. How to cite Fm Transmitter, Papers